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  Phone: 905-662-3102  Toll Free: 1-800-465-8831  Fax: 905-662-2621

Innovative Marketing (and more) for Car Dealers


Before your latest customer walks out the door with his brand new set of car keys, make sure he has your logo and phone number in his hand as well. A great way to make this happen is to give him all his documents – his sales contract, ownership and owner’s manual for example – in a handy document holder. Include your business card, and a contact card for your service department. In all likelihood, this folder and all its contents will be stored in the glove compartment for easy access until he’s ready to buy his next vehicle.  We offer every type and size of flag you could ever need to promote your dealership, your car makes and models, your special sales events, and so much more. We have flags that clip on a car's side window, that slide over the antenna, that attach to a light standard, and that come with a ground spike mounting pole or stand, allowing the flag to rotate in the wind. So many colors and designs to choose from! Whatever you want to promote, whether it's a sale, a financing offer, your used inventory, your brand, trucks, tires... we have a flag for that! We can even create custom flags in full color with UV resistant inks.

If these flags aren't quite what you're looking for, check out our enourmous selection of banners!  

...and more

Beyond the huge assortment of products designed to help you market your company and your cars, we also have a broad range of supplies to help you in the other day-to-day aspects of running a car dealership. We have products to help you:

The supply needs of a car dealership are unique, and that's why Wheel's has specialized in serving this market for more than 25 years. We know that you can rely on your local stationery store for your pens and printer cartridges, but when it comes to the other supplies you need in your day-to-day operations, it's best to go to a source that understands your business. We are always on the lookout for new products and improvements in existing products that will help you promote your dealership, your cars and services, and your place in your community. And because we are focused on this industry, we are able to offer better prices than other suppliers. Everything an automotive retailer needs - from the smallest fasteners for license plate frames to the largest inflatable signs and pop up tents - we've got you covered for less! Compare our prices. You'll be glad you did.  Another great (and inexpensive) marketing idea for your car dealership: custom plates for the cars in your lot. We have metal and plastic options, starting at under $1 each! With our full color digital printing, your design options are virtually limitless. Use your imagination! Because of the custom nature of these products, they cannot be ordered through our online system. Please give us a call, or send in your information by fax or email. We’ll get started on your design, and send you the artwork for your approval before we go into production.   

Contact us today for more information about:

  • Auto Sales Contracts
  • Car Dealer Flag
  • Auto Dealer Supplies
  • Front Auto Plate
  • Front License Plate Bracket
  • Custom License Plate Frame
  • License Plate Cover
  • Auto Dealer Flag
  • Auto Dealer Supply
  • Dealership Marketing
  • Car Dealer Supply
  • Matrix Key Systems
  • Matrix Key Control
  • Matrix Systems

We manufacture most of the products that we sell and pass the savings on to you. With warehouses on both sides of the U.S.-Canadian border, we are able to select the fastest & most economical method of shipping to you without any customs delays or paperwork. And with our online catalog and ordering, placing an order couldn't be easier. Of course we're happy to take your phone call if you prefer to give your order details to a live person.

All of our products are itemized online (along with all the pertinent details including pricing), but if you enjoy flipping through the pages of a color printed catalog, just give us a call or fill out a request form and we'll have one on its way!

In addition to our wide assortment of license plate signs, frames, and covers, of course we also have a variety of ways to fasten those items to any vehicle, new or used, including those with rusted or broken bolts.  One of our many choices for license plate frames is chrome plated plastic, which gives you the look of chrome without the high price. It makes an attractive addition to any vehicle. On the other hand, our screen printed frames give you the longest lasting color available anywhere. These items come in four styles and four colors, and offer two imprint areas (up to 12" long) for your logo and/or advertising message. For a more economical choice, we offer raised print plate frames in two styles, including the option for distinctive shapes. Give us a call if you’re looking for help deciding which one to choose! No matter which style you decide on, plate frames customized with your logo and dealership name are a great way to send your marketing message out into the world – everyone your customers drive!  

Marketing Products

For more than 25 years, Wheel's Automotive Dealer Supplies has focused on products specifically designed for automotive retailers' marketing needs. We have everything you could possibly need to catch the attention of people driving or walking past your lot, draw them to a particular deal or event outside or inside your dealership, engage them in learning the details of any promotion or offer, share with them the specs on each vehicle, and continue to remind them of your company long after they drive their new car away.

If you're looking for a big attention-getter, how about a crowd of inflatable air dancers waving in the wind or a giant inflatable clown on your roof! We have plenty of signs and banners in stock, or we can create custom flags in a flash. We can also customize a wide variety of products with your dealer logo: for example, license plate brackets, key fobs, nameplates, decals...

If you want to take an extra step not only to frame a license plate (with your name and logo) but also to protect the plate itself, Wheel’s has a selection of plate covers to suit any design style or need. Our clear plastic protector is die cut from .60 thick polyester for supreme durability, and we print it with UV inks in full color. But if you want virtually indestructible covers, our molded lexan plate protectors would be your preferred choice. This is an much appreciated gift that customers are sure to leave on their vehicle. There are no art charges or set up costs for these products, but there is a minimum order quantity.  Our acid dyed tall franchise flags and banners are chemically treated to resist the sun’s ultraviolet radiation that can cause the material to lose color, become brittle and break down. Our exclusive process ensures a longer lasting more colorful flag that’ll save you money. Heavy-weight 200 denier nylon allows the flag to fly in the slightest wind conditions. Find out why these flags are North American automotive dealers’ favorite choice. Sold exclusively in North America by Wheel’s Automotive Dealer Supplies.

You can also order custom dealership flags in a range of styles: digitally printed (which means no art charges or set up fees), acid dyed one piece for durability, or panel flags in mix & match sizes.  

Wheel's Automotive Dealer Supplies: the source for innovative marketing products for your car dealership business, from license plate covers to custom flags. Contact us in Ontario Canada at 1 800 465.8831 or in Niagara Falls New York at 1 800 753.6099.

  Toll Free: 1-800-465-8831  Phone: 905-662-3102  Fax: 905-662-2621
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